“Nothing compares to the simple pleasure of a bike ride.” ~ John F. Kennedy ~
On my way to work one day, I noticed an orange bicycle chained to a sign at a bus stop. My first thought was that the owner had painted their bicycle orange so that no one would steal it. Over the course of the next few days, we were talking about it at work. Then someone mentioned seeing one dangling from a tree. Soon another appeared in front of a restaurant. We kept our eyes open and slowly discovered about a dozen of these bicycles around several stretches of University Parkway. I turned to the internet. The internet search revealed that this was a marketing gimmick for a new gym that was yet to be revealed. So if the object was to create a buzz, they certainly succeeded!